Pair assets with briefs, check versions, carry revision notes. Every one is ready to run, and you can adjust it in plain language.
Your team gets a clear review packet on the task, or a visible note about what the proof still needs before a reviewer can act.
Your review-ready campaign assets have a clear next step when the task owner has not said what reviewers need to decide.
Your campaign team gets a shortcut to the approved asset in its launch folder, with no handoff to chase.
Your original maker gets the rework task and sees why the reviewer rejected the proof, with the reason tied to the reviewed file.