Answer customer questions, cite sources, forward tough cases. Every one is ready to run, and you can adjust it in plain language.
Keep public answers aligned with approved guidance and flag exceptions.
Keep up with questions on your social posts: clear answers appear in comments, and your community lead gets links for personal follow-up.
Respond to public concerns using approved facts and flag sensitive issues.
Your clear, unanswered critical comments get a relevant reply, while your community lead sees which issues need personal attention.