Check forms for missing details, return them for correction. Every one is ready to run, and you can adjust it in plain language.
Track first outreach across reps without overwriting later lead stages.
Your CRM shows when a rep first emailed a lead and whether follow-up is owed, with uncertain matches sent to the rep for review.
Apply lead routing rules and show when assignment needs review.
Your sales team gets ad leads with clear owners and follow-up tasks, while leads with missing details go to your chosen review owner.