Post relevant replies to unanswered comments on the team's social posts.
Answer device questions on posts and flag issues needing personal help.
Keep up with questions on your social posts: clear answers appear in comments, and your community lead gets links for personal follow-up.
Address product concerns under brand posts and flag questions needing a person.
Your clear, unanswered critical comments get a relevant reply, while your community lead sees which issues need personal attention.