Close signed tasks, open follow-ups, carry revision notes. Every one is ready to run, and you can adjust it in plain language.
Keep proof handoffs clear when creative files change.
Your review tasks point to the latest proof, with a comment naming who saw the previous version so the next handoff stays clear.
Show asset owners when review handoffs have no reviewer.
Your campaign owners see a blocker on the task when an asset reaches Ready for review without a named reviewer.