Pass on decisions, carry revision notes, open supplier setup. Every one is ready to run, and you can adjust it in plain language.
Route emailed change requests to the asset creator.
Your campaign creators get revision tasks linked to reviewer emails, so you can follow up on changes without chasing handoffs.
Route rejected assets into revision work with reviewer notes.
Your designer gets the changes reviewers requested, tied to the rejected file version, with a link back to the approval.