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Tell clients who covers media work and flag urgent press requests.
Your clients hear when their contact returns, and urgent requests reach the colleague covering the inbox.
Reply to media email and hand off requests needing a prompt response.
Your senders hear back while you're away, and your backup sees requests that need attention before you return.
Send approved replies to inquiries beyond a PR contact's remit.
Keep misdirected LinkedIn questions moving without writing the same response again. Your team reviews the reply before it goes out.