YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.
Pick a viewer-facing title from the rough cut and channel context.
Get a video title idea that speaks to your intended viewers and reflects the rough cut, with a brief reason you can use in chat.
Prepare brief excerpt copy for the channel's editorial review.
Give your editor a short video description that fits the clip, with the full video link ready to review in the request thread.
Publish finished videos and put each channel link on its source file.
Your finished videos reach your channel with metadata drawn from their speech. Your team finds the link on the handoff file.
Write descriptions that reflect each finished video's main points.
Your private uploads get clear video descriptions before publication when their captions show what viewers will learn.