Answer questions, book visits, flag urgent requests. Every one is ready to run, and you can adjust it in plain language.
Reply to interested prospects and put their next step on your task list.
Get a relevant reply when the next step is open, plus a task that tells your rep what the prospect said and what comes next.
Make promised callbacks and put each prospect's answer in the sales record.
See what happened with requested sales follow-up calls: the prospect's answer or a reason the call did not happen, plus a task for your next step.