Copy decisions to tasks, tell owners about rejections, pass on revision notes. Every one is ready to run, and you can adjust it in plain language.
Keep chat decisions on the right creative approval task.
Your approval task keeps the reviewer’s decision beside the proof version they saw, with a link back to their chat message.
Carry approved creative file links from chat into launch folders.
Your launch folder gets a clear pointer to the file your reviewer chose in chat, so the team can find it when launch work starts.