Link signed agreements, close signature steps. Every one is ready to run, and you can adjust it in plain language.
Your CRM shows when a rep first emailed a lead and whether follow-up is owed, with uncertain matches sent to the rep for review.
Your lead status reflects confirmed first-email delivery. Your sales team sees the sends that still need attention.
Your CRM follow-up list shows who received a first email and whose address bounced, so the next move is clear after each batch.