Validate incoming file rows and load valid records into a database table.
Keep campaign performance figures current for daily reviews.
See which campaign figures reached your analysis table and which rows need attention after your daily Google Ads to BigQuery import.
Prepare clean site activity for campaign analysis.
Get fresh website activity in your analysis table, with an import tally and a report of rows that need fixing.
Keep organic search figures ready for channel reporting.
Your reporting table gets checked page and query figures, with import counts and rejection reasons ready to review.