Validate incoming file rows and load valid records into a database table.
Load checked campaign metrics so analysis starts from current figures.
See which campaign figures reached your analysis table and which rows need attention after your daily Google Ads to BigQuery import.
Keep website activity usable for campaign reporting.
Get fresh website activity in your analysis table, with an import tally and a report of rows that need fixing.
Prepare checked organic search figures for channel analysis.
Your reporting table gets checked page and query figures, with import counts and rejection reasons ready to review.