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Create UTM Links
Tag, shorten, and log campaign links requested in team chat
Use this Agent instantly or customize it - no programming needed
- Campaign link requestCampaign link request
Your chat request carries the destination URL, campaign clues, and thread details.
- UTM naming rulesUTM naming rules
Your team chooses allowed tags and campaign naming rules before requests arrive.
Your team chat sends bot mentions and receives replies in their original threads.
- Thread replyThread reply
Your thread reply shares the link, asks for clarification, or explains a failure.
- Tagged URLTagged URL
Your tagged URL keeps other query details alongside the required campaign tags.
- Short linkShort link
Your short link directs people to the tagged destination.
Bitly turns a tagged destination into a short link.
- Thread replyThread reply
Your thread reply shares the link, asks for clarification, or explains a failure.
- Campaign link rowCampaign link row
Your campaign link row lets your team trace links back to requests.
Your shared campaign spreadsheet stores each short link beside its destination and campaign details.
- Thread replyThread reply
Your thread reply shares the link, asks for clarification, or explains a failure.
- Thread replyThread reply
Your thread reply shares the link, asks for clarification, or explains a failure.
This Agent waits for a link request in team chat. It checks the URL and campaign details against your rules, then shortens and logs the tagged link. You get the link in the request thread.
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SlackUsed as:
- Team chat
Slack sends bot mentions and receives replies in their original threads.
AirtableUsed as:
- Shared campaign spreadsheet
Airtable stores each short link beside its destination and campaign details.
monday.comUsed as:
- Team chat
monday.com sends bot mentions and receives replies in their original threads.
- Shared campaign spreadsheet
monday.com stores each short link beside its destination and campaign details.
ZoomUsed as:
- Team chat
Zoom sends bot mentions and receives replies in their original threads.
Google ChatUsed as:
- Team chat
Google Chat sends bot mentions and receives replies in their original threads.
BitlyUsed as:
- Link shortener
Bitly turns a tagged destination into a short link.
KintoneUsed as:
- Shared campaign spreadsheet
Kintone stores each short link beside its destination and campaign details.
Made for your industry
Create UTM Links is made for businesses in these industries.
- Advertising and Marketing
Create and log tagged short links for client campaigns.
Show all Agents for the Advertising and Marketing industry - Retail
Prepare short tracking links for promotions and log campaign details.
Show all Agents for the Retail industry - Software
Turn launch campaign requests into logged tracking links.
Show all Agents for the Software industry - Digital Media
Create tracked short links for content promotions and log each one.
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Made for your role
Create UTM Links is made for people in these roles.
- Campaign Manager
Keep campaign links tagged consistently and easy to trace.
Show all Agents for the Campaign Manager role - Social Media Manager
Create tracked short links for social campaign posts.
Show all Agents for the Social Media Manager role - Campaign Coordinator
Return tracked short links to campaign requesters in chat.
Show all Agents for the Campaign Coordinator role - Content Marketer
Create tagged short links for content promotion requests.
Show all Agents for the Content Marketer role - Marketing Operations Coordinator
Standardize campaign tags and log each short link from chat.
Show all Agents for the Marketing Operations Coordinator role - Marketing Coordinator
Turn chat requests into tagged, shortened campaign links.
Show all Agents for the Marketing Coordinator role - Marketing Manager
Keep campaign links consistent and logged for reporting.
Show all Agents for the Marketing Manager role - Demand Generation Manager
Create traceable links for lead campaigns from chat requests.
Show all Agents for the Demand Generation Manager role - Paid Media Manager
Apply consistent campaign tags to short links for ads.
Show all Agents for the Paid Media Manager role
Made for your department
Create UTM Links is made for people in these departments.
- Marketing
Create and log tracked campaign links requested in team chat.
Show all Agents for the Marketing department - Ecommerce
Create short, tagged links for store promotions and log each one.
Show all Agents for the Ecommerce department
How Create UTM Links works
5 steps, in order, on every run.
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Read the chat requestExtract the destination URL and campaign details from a bot mention. Ask for missing or unclear details in the same thread.
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Apply the UTM rulesResolve the campaign details with your chosen UTM rules. Preserve other URL parameters while adding the tags.
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Shorten the tagged linkSend the tagged URL to your chosen link shortener. Report a failure in the request thread if shortening fails.
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Log the campaign linkAdd the short link and campaign details to your shared spreadsheet. If logging fails, share the link in chat for recovery.
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Reply with the finished linkReply in the request thread after logging the link. Include the short link and its UTM tags.
How to Get Started
Connect the tools you already use, such as Slack, Airtable or monday.com.
7 tools
- Choose the team chat channel and install a bot that receives mentions and can reply in message threads.
- Connect the link shortener account and choose the short-link domain or group.
- Choose the shared campaign spreadsheet and add columns for request time, requester, campaign owner, destination URL, tagged URL, short link, utm_source, utm_medium, and utm_campaign.
- Set the team's allowed source and medium values, shorthand mappings, campaign naming rule, and what campaign owner to use when the requester does not name one.
Use safe mode to approve every result before it goes out, or let the Agent run automatically.
FAQs
Frequently asked questions about the Create UTM Links:
You set the source and medium values and the campaign naming rule. If a request stays unclear, the requester gets a question in the same thread before a link is created.
Yes. You choose the short-link domain or group and the shared spreadsheet during setup.
The requester gets the short link in the thread with a note about the logging failure. Your team can use that link to add the missing row.
It stops and asks you. The Agent does not guess when it reaches a decision you have not approved.
Yes. Every run creates a plain-language log that you can review and export. Logs are kept for twelve months.
The Agent stops at the end of the billing month and its tool connections are removed. Your run logs remain available for twelve months.
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