Copy decisions to tasks, tell owners about rejections, pass on revision notes. Every one is ready to run, and you can adjust it in plain language.
Put reviewer feedback and the current draft in one revision task.
Your creator gets the reviewer's requested changes and current draft together, so they can start the next revision without chasing files.
Link approved campaign files where the launch team finds them.
Your campaign team finds the file in the launch folder after review, without a lead chasing down the handoff.