Copy decisions to tasks, tell owners about rejections, pass on revision notes. Every one is ready to run, and you can adjust it in plain language.
Keep review handoffs tied to the current draft and revision task.
Your creator gets the reviewer's requested changes and current draft together, so they can start the next revision without chasing files.
Place shortcuts to approved creative in the launch folder.
Your campaign team finds the file in the launch folder after review, without a lead chasing down the handoff.