Check forms for missing details, return them for correction. Every one is ready to run, and you can adjust it in plain language.
Update first-email fields and send the lead owner a follow-up list.
Your lead status reflects first outreach, and you get a short list of leads awaiting your personal reply.
Check ad leads against CRM accounts before assigning sales owners.
Your sales rep gets a clear inquiry and a CRM link. Existing customers keep their account context, and the ad campaign stays visible.