Send outreach, chase replies, book lead meetings. Every one is ready to run, and you can adjust it in plain language.
Keep first-outreach statuses current and alert owners to pending replies.
Your lead status reflects first outreach, and you get a short list of leads awaiting your personal reply.
Keep ad inquiries tied to existing accounts and routing rules.
Your sales rep gets a clear inquiry and a CRM link. Existing customers keep their account context, and the ad campaign stays visible.