Load new records, update changed rows, export CSVs. Every one is ready to run, and you can adjust it in plain language.
Put qualified prospects in the CRM with a reason for outreach.
Your sales team gets qualified leads with usable contact details and a clear reason to follow up, while possible duplicates go to review.
Add qualified ad leads with checked details to the outreach register.
Your outreach register gets qualified lead ad contacts with checked details. Each contact carries the campaign or form that brought them in.