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Draft Video Creative Brief

Turn campaign notes and brand rules into a concept for producer review

Use this Agent instantly or customize it - no programming needed

Draft a video creative brief for producer approval
Reads
  • campaign email
    campaign email

    Your campaign email gives the Agent the video request and details from its conversation.

  • brand guide
    brand guide

    Your brand guide sets the voice and visual rules for the video concept.

  • producer contact
    producer contact

    Your producer contact tells the Agent who should review the brief.

Email app
Email app

Your email app lets the Agent read labeled requests and reply in the same conversation.
File storage app
File storage app

Your file storage app holds the current guide the Agent reads for voice and visual rules.
Does the email lack an audience, goal, or desired response?YesNo
Reply with the missing questions and wait for more detail
Writes
  • clarification email
    clarification email

    Your producer gets the missing questions or brand issue before the Agent drafts a concept.

Is the brand guide unavailable or at odds with the request?YesNo
Ask the producer to resolve the brand issue before recommending a concept
Writes
  • clarification email
    clarification email

    Your producer gets the missing questions or brand issue before the Agent drafts a concept.

Does creating the editable brief document fail?YesNo
Email the proposed brief and flag the document still needed
Writes
  • approval email
    approval email

    Your producer gets the proposed brief and approval questions in the campaign conversation.

Create the editable brief and email it for producer approval
Writes
  • video creative brief
    video creative brief

    Your producer can review the concept, story arc, and approval questions in an editable document.

  • approval email
    approval email

    Your producer gets the proposed brief and approval questions in the campaign conversation.

Document app
Document app

Your document app gives the producer an editable brief to review.
Document app

This Agent starts when an allowed sender's campaign email gets your chosen label. It checks your brand guide and drafts a video creative brief in a shared document. Your producer gets the document and an email with choices to approve.

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Google Drive
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Google Docs
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monday.com
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ClickUp
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Zoom
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Google Contacts
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Microsoft OneNote
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Superhuman Docs
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Made for your industry

Draft Video Creative Brief is made for businesses in these industries.

Made for your role

Draft Video Creative Brief is made for people in these roles.

Made for your department

Draft Video Creative Brief is made for people in these departments.

How Draft Video Creative Brief works

5 steps, in order, on every run.

  1. Read new campaign notesRead the newly labeled email and its thread for the audience and goal. Ask for missing essentials before drafting.
  2. Check the brand guideRead the current guide you choose for brand voice and visual rules. Flag conflicts with campaign notes for the producer.
  3. Shape the video conceptConnect the audience's need to the desired response. Propose a hook and story arc, with visual direction and any assumptions clearly marked.
  4. Create the brief documentCreate an editable shared document with the concept and key message. Add approval questions where the campaign leaves decisions open.
  5. Email the producerReply to the producer in the campaign thread with the brief and document link. If document creation fails, send the brief and note that the document still needs creation.

How to Get Started

Connect your tools

Connect the tools you already use, such as Google Drive, Google Docs or monday.com.

8 tools
Set your rules
  • Choose the campaign-request inbox label and the senders allowed to request a video creative brief.
  • Provide the current brand guide file and keep that file updated when voice, visual rules, or approved claims change.
  • Choose the producer who reviews the brief and the shared document location used for draft briefs.
Launch the Agent

Use safe mode to approve every result before it goes out, or let the Agent run automatically.

FAQs

Frequently asked questions about the Draft Video Creative Brief:

Can I choose which emails start a brief?

Yes. You choose the inbox label and which senders can request a brief. A newly labeled email from an allowed sender starts the work.

What if the campaign email leaves out key details?

You get specific questions about the missing audience, goal, or desired response. Drafting waits until those essentials are clear.

What if the brand guide conflicts with the campaign notes?

Your producer gets the conflict and a request to choose a direction before the brief makes a firm recommendation.

Who approves the video concept?

Your producer reviews the draft and decides whether to approve the concept. You choose that reviewer during setup.

What happens when the Agent is unsure?

It stops and asks you. The Agent does not guess when it reaches a decision you have not approved.

Can I review its work?

Yes. Every run creates a plain-language log that you can review and export. Logs are kept for twelve months.

What happens if I cancel?

The Agent stops at the end of the billing month and its tool connections are removed. Your run logs remain available for twelve months.